He introduces a number of key concepts, such as 'social cartography' and an update of Robert Cialdini's 'contrast principle', to illustrate the importance of sales. Pink (A Whole New Mind) has a new message and it is one most people may not want to hear: 'We're all in sales now.' Like discovering your favorite professor in a box, his fast-moving screed is packed with information, reasons to care about his message, how and why to execute his suggestions, and it's all accentuated with meaningful examples. The result is a perceptive and practical book-one that will change how you see the world and transform what you do at work, at school, and at home. He reveals the new ABCs of moving others (it's no longer 'Always Be Closing'), explains why extraverts don't make the best salespeople, and shows how giving people an 'off-ramp' for their actions can matter more than actually changing their minds.Īlong the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. Pink draws on a rich trove of social science for his counterintuitive insights. As he did in Drive and A Whole New Mind, Daniel H.

To Sell Is Human offers a fresh look at the art and science of selling. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Yes, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.īut dig deeper and a startling truth emerges:

Bureau of Labor Statistics, one in nine Americans works in sales. #1 Wall Street Journal Business Bestsellerįrom the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising-and surprisingly useful-new book that explores the power of selling in our lives.Īccording to the U.S.

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing

Daniel pink to sell is human